Media Façades
The most common form of projector embedded in urban environments today is the media façade. Media façades may feature screens, lights, actual projectors and other technologies that broadcast images and/or sounds. Design with media façades involves not only choosing a technology and location for a screen, but also working with the media that is being projected into a space. Content may be asynchronous or synchronous; when synchronous content is projected into space people sometimes call it a simulcast. When media façades begin to determine the fundamental character of a place, rather than add to it, one may refer to the creation of an immersive environment, especially when the content being projected is sampled from the environment itself.
